FLAROW

Madras Realty ™
MadrasRealty
Published in
3 min readOct 30, 2018

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Hey Chennai, Here’s a home-brew product churned by 5 creative folks who understood the pain of apartment owners, & flat mates. Do you own an apartment and find hard to co-ordinate with flat mates and raise issues, manage schedules, manage recurring payments? Flarow — is a Apartment management software for Gated Communities. Here’s our review how we view the problem the company is trying to solve — “painkiller”, whislt there are many apps down in the Appstore that categorically are “candies” and “vitamins”. Many issues in apartments are simply a result of communication gaps, and lack of co-ordination between management and owners.

Brief about Flarow, why?

We at Flarow provide tools which help small & medium sized housing societies to help manage their societies better. Using Flarow residents can pay their maintenance Bills online via Credit/Debit Card, UPI, Wallets, Paytm, Net banking and many more. They can raise maintenance related issues and can track them real-time. There is a society discussion forum where both residents and the management can discuss issues. We have a hash tag feature to tag relevant conversations like buy/sell, tuition for kids, carpooling etc. The housing society management can know who are the payment defaulters in real time and can send out reminders. With a few months of using the system, they can also predict who are the likely defaulters and can take proactive measures for the same. They can broadcast notices to all the residents instead of pasting the paper notices in lifts and society notice boards.

From a customer standpoint in this category — most companies or products available in the market have a post-mortem approach. In fact, too much information is the problem. We are in the age of AI where the game is all about putting the information in context and how can we predict future results based on past actions. So, using the available data and patterns can we predict who all will be the probable defaulters and can we take pre-emptive actions? Or can we detect that this flat might have a leaking tap in a few days so can I go and take precautionary actions? We do that at Flarow. We use AI, which helps you predict these things. We have helped housing societies increase their maintenance bill collection by 80% and saved residents costly maintenance repairs.

FLAROW aims to give the apartment managment and owners a medium to co-ordinate between each other seemlessly with minimal overheads. It would be an interesting use-case we love to try it for ourselves in a large scale gated community and see the traction. Adding features that connect local service communities like cleaners, plumbers, electricians to help manage an apartment/gated community, will now be easy work without knocking the doors. Check out their product in the below link.

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